BRAND RESEARCH:
THERE’s ALWAYS
A REAL REASON.

Qualitative research has one goal:
understanding people.

This is only possible with one method:
meeting people.

We see more

Our in-depth interviews create clarity.

We describe the customer's world with the full force of human experience.

Join us in finding the real reason that shapes every project and every brand on a meta-level. Our gestalt-logic approach looks behind the scenes of social desirability and understands the contradictions of everyday life.

We provide the missing manual for your customer and clarify the "why" of the decision at a fundamental level.

Final destination: Insight.

Qualitative RESEARCH SERVICES

Consumer & B2B

 

  • In-depth interviews

  • Focus groups

  • Research workshops & psychodrama

  • Brand status & brand core analyses

  • Personas | target group typologies

  • Concept & advertising tests

  • Slogan & tagline tests

  • Internal studies employee satisfaction & employer branding | job advertisement tests

 

Behind the scenes

Our research tool for brand positioning studies:
Sweet Spot Thinking.

Understand the sweet spot of your market & your brand and send accurate brand signals.

For all those who want to know everything in detail: simply click on the button - right in the middle - and you will find answers on questions you never thought, you would have. For everyone else: Sweet Spot Thinking works wonderfully, even if you don't want to know anything about it.

sweet spot thinking
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