{"id":30,"date":"2021-06-01T11:24:48","date_gmt":"2021-06-01T09:24:48","guid":{"rendered":"http:\/\/realreason.de\/?page_id=30"},"modified":"2023-07-27T11:13:11","modified_gmt":"2023-07-27T09:13:11","slug":"sweet-spot-thinking","status":"publish","type":"page","link":"https:\/\/realreason.de\/en\/sweet-spot-thinking\/","title":{"rendered":"sweet spot thinking"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.21.0″ background_image=“https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/sweet-spot-hit-AdobeStock_153872937-scaled.jpeg“ parallax=“on“ custom_padding=“110px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“1″ module_class=“ et_pb_row_fullwidth“ _builder_version=“4.21.0″ width=“100%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|desktop“ max_width=“100%“ max_width_tablet=“100%“ max_width_phone=“100%“ max_width_last_edited=“on|desktop“ min_height=“1511px“ custom_margin=“|||“ custom_padding=“|||“ make_fullwidth=“on“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ background_position=“top_left“ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image show_bottom_space=“off“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ disabled_on=“on|on|off“ _builder_version=“4.21.0″ custom_margin=“|||“ animation_direction=“%22fade_in%22″ animation=“fade_in“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ background_position=“top_left“ custom_padding=“|10%||10%“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Hero Title“ _builder_version=“4.21.0″ text_font=“||||“ text_text_color=“#1a1a1a“ header_font=“|700||on|||||“ header_text_align=“left“ header_font_size=“38px“ header_line_height=“1.3em“ background_layout=“dark“ max_width=“713px“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n

FIND YOUR BRAND’S
SWEET SPOT<\/h1>\n

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Sweet Spot Thinking ist unser Tool gegen die Positionierungs-Enge auf ges\u00e4ttigten M\u00e4rkten<\/p>\n

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Head over Heart?<\/h1>\n

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Alle Entscheidungen fallen im Spannungsfeld von Information & Inspiration. Jeder Mensch, jede Marke und jede Situation hat eine eigene, perfekte Balance.<\/p>\n

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Sweet Spot Thinking stellt den inneren Entscheidungsraum eines Menschen grafisch dar. Dieser Mindspace ist ein komplexes Psycho-Energiefeld. Die Positionen einzelner Anbieter und Marken und unser Streben nach \u00abpassiven\u00bb Entscheidungen werden sichtbar. Das klingt paradox, ist es aber nicht: \u00abPassiv\u00bb entscheiden wir im Sweet Spot eines Marktes. Hier sind alle Einflussgr\u00f6\u00dfen ausgeglichen und wir kaufen im Autopilot-Mindset.<\/p>\n

In Kurzform: Eine Entscheidung ohne entscheiden. Das ist bequem, das ist sicher und das ist h\u00e4ufig auch die Position des Marktf\u00fchrers. Aber nicht immer: Die Kunst der Positionierung besteht darin, an jedem \u00abPunkt\u00bb im Positionierungsraum eine sinnstiftende Positionierungs-Idee zu nutzen, die jeweiligen BRAND SWEET SPOTS. Wie diese Positionen psychologisch definiert sind, sagt Ihnen Sweet Spot Thinking. Das ist die gute Nachricht.
Die schlechte: Sweet Spot Thinking ist ein Prozess, der 8 Wochen ben\u00f6tigt.<\/p>\n

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Wir wissen, dass die meisten Interessenten nicht an den Hintergr\u00fcnden interessiert sind. Es gilt die Devise: Wenn\u2019s funktioniert, ist es egal warum und wir empfehlen es auf keinen Fall weiter \u2013 das bleibt mal sch\u00f6n bei uns.<\/p>\n

F\u00fcr diejenigen, die sich gerne in die Tiefe begeben und einfach alles wissen m\u00fcssen, umrei\u00dfen wir unser Verhaltensmodell wie folgt: Sweet Spot Thinking speist sich aus der Gestaltlehre und der Ph\u00e4nomenologie, basierend auf der Feldtheorie von K\u00f6hler und Lewin. Das Modell lehnt sich an die analytische Psychologie C.G. Jungs an, da die beiden zentralen Einflu\u00dfkr\u00e4fte Facts Force und Fiction Force im Sinne von archetypischen Mustern wirken. Unserer Erfahrung nach entscheiden Menschen in diesem psychologischen Kraftfeld. C.G. Jungs Gedanken zu den grundlegenden Energien von Animus und Anima werden von uns in Facts Force und Fiction Force \u00fcbersetzt. Analog zu C.G. Jung sehen wir diese Prozesse als Teil des kollektiven Ged\u00e4chtnisses.<\/p>\n

Auf Basis einer institutsinternen Meta-Analyse haben wir die 2 fundamentalen Einflussgr\u00f6\u00dfen identifiziert, die das Kraftfeld aufspannen. In der kundenspezifischen Anwendung k\u00f6nnen wir den allgemeinen Positionierungsraum mit den marktspezifischen Einflussgr\u00f6\u00dfen \u00fcberlagern, so dass wir im Ergebnis eine markenindividuelle Positionierungs-Botschaft erhalten.<\/p>\n

Head over Heart? Diese Frage stellt sich immer wieder neu.<\/p>\n

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SWEET SPOT THINKING Anwendungsf\u00e4lle:
\n<\/b>PKW- & SUV- Markt
\n<\/b>Waschmittel-Markt
\nfachkr\u00e4fte-Markt
\nImmobilien-Markt und v.a.<\/b><\/span><\/h1>\n

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FIND YOUR BRAND’SSWEET SPOTSweet Spot Thinking ist unser Tool gegen die Positionierungs-Enge auf ges\u00e4ttigten M\u00e4rktenHead over Heart?Alle Entscheidungen fallen im Spannungsfeld von Information & Inspiration. Jeder Mensch, jede Marke und jede Situation hat eine eigene, perfekte Balance.Sweet Spot Thinking stellt den inneren Entscheidungsraum eines Menschen grafisch dar. Dieser Mindspace ist ein komplexes Psycho-Energiefeld. 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