{"id":242874,"date":"2023-07-05T11:50:39","date_gmt":"2023-07-05T09:50:39","guid":{"rendered":"https:\/\/realreason.de\/?page_id=242874"},"modified":"2025-10-21T17:28:48","modified_gmt":"2025-10-21T15:28:48","slug":"realreason-brand-strategy","status":"publish","type":"page","link":"https:\/\/realreason.de\/en\/realreason-brand-strategy\/","title":{"rendered":"realreason brand strategy"},"content":{"rendered":"

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brand strategy:
always stand
for a clear idea.<\/h1>\n

[\/et_pb_text][et_pb_divider color=“#0C71C3″ divider_position=“center“ divider_weight=“3px“ disabled_on=“on|on|off%22″ _builder_version=“4.21.0″ max_width=“150px“ height=“false“ custom_margin=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“100ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text admin_label=“Hero Sub Title“ _builder_version=“4.21.0″ text_font=“Roboto||||“ text_font_size=“24px“ text_line_height=“1.4em“ background_enable_color=“off“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ background_layout=“dark“ max_width=“450px“ custom_padding=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“200ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Does your brand need
maximum clarity?<\/p>\n

Feel free to
contact us…<\/p>\n

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Branding is
Co-Creation<\/h1>\n

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Together we design
your brand\u2019s psycho-logic.<\/p>\n

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In strategic brand theory, brands are described as complex-adaptive social systems. If you now get the feeling that things are getting really complicated, then we dispel your worries. Firstly, we are at your side from now on and secondly, it's not about rocket science, but about a feel for psychological relationships. Benefit from our experience in identifying the relevant drivers and benefits in almost any market. We\u2019ll team up with you and never let go\u2026unless you give us subtle signs, that our nagging is a little over the top. But seriously: we like to take things rather seriously - to us, brands are more than just pretty labels and a catchy phrase on the \u201ebrand core template\u201c.<\/p>\n

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Brand Strategy services<\/h1>\n

[\/et_pb_text][et_pb_divider color=“#0C71C3″ divider_position=“center“ divider_weight=“3px“ disabled_on=“on|on|off%22″ _builder_version=“4.21.0″ max_width=“150px“ module_alignment=“center“ height=“false“ custom_margin=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“100ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ _builder_version=“4.21.0″ custom_padding=“70px|||“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“brand scan report“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“#0C71C3″ image_icon_width=“60px“ _builder_version=“4.21.0″ header_font=“Oswald|on||on|“ header_font_size=“24px“ body_font=“Roboto||||“ body_font_size=“16px“ body_line_height=“1.8em“ text_orientation=“center“ icon_font_size=“60px“ global_colors_info=“{}“]<\/p>\n

Strategy & identity put to the test:\nbrand analysis for early identification of problem areas.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“brand review workshop“ use_icon=“on“ font_icon=“||fa||400″ icon_color=“#0C71C3″ image_icon_width=“60px“ _builder_version=“4.21.0″ header_font=“Oswald|on||on|“ header_font_size=“24px“ body_font=“Roboto||||“ body_font_size=“16px“ body_line_height=“1.8em“ text_orientation=“center“ icon_font_size=“60px“ global_colors_info=“{}“]<\/p>\n

The team workshop in which we develop new psychological brand fundamentals.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.21.0″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“brand sprint session“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“#0C71C3″ image_icon_width=“60px“ _builder_version=“4.21.0″ header_font=“Oswald|on||on|“ header_font_size=“24px“ body_font=“Roboto||||“ body_font_size=“16px“ body_line_height=“1.8em“ text_orientation=“center“ icon_font_size=“60px“ global_colors_info=“{}“]<\/p>\n

From problem to solution faster than you think.<\/p>\n

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Find the most effective positioning idea with us.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.21.0″ custom_padding=“100px||100px||true|false“ border_width_bottom=“1px“ border_color_bottom=“#3A84C1″ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.21.0″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Title“ _builder_version=“4.21.0″ text_font=“||||“ text_text_color=“#1a1a1a“ header_font=“|700||on|||||“ header_text_align=“left“ header_font_size=“38px“ header_line_height=“1.3em“ max_width=“450px“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Brand SCAN
report<\/h1>\n

[\/et_pb_text][et_pb_divider color=“#0C71C3″ divider_position=“center“ divider_weight=“3px“ disabled_on=“on|on|off%22″ _builder_version=“4.21.0″ max_width=“150px“ height=“false“ custom_margin=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“100ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text admin_label=“Sub Title“ _builder_version=“4.21.0″ text_font=“Roboto||||“ text_text_color=“#1a1a1a“ text_font_size=“24px“ text_line_height=“1.4em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“450px“ custom_padding=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“200ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Figure out exactly how much \"brand quality\" is in your brand and what you really stand for: Brand Scan - The qualitative brand identity check.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.21.0″ text_font=“Roboto||||“ text_font_size=“16px“ text_line_height=“1.9em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“450px“ custom_margin=“60|||“ custom_padding=“||||false|false“ animation_style=“slide“ animation_direction=“top“ animation_delay=“400ms“ animation_intensity_slide=“4%“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Established brand, start-up or brand in the concept stage? Brand Scan always brings clarity. We take a very close look at your brand: Everything that characterizes the brand is recorded. Goal: Clarity for the next steps.<\/p>\n

Brand Scan analyzes:<\/p>\n