{"id":242838,"date":"2023-07-02T18:03:00","date_gmt":"2023-07-02T16:03:00","guid":{"rendered":"https:\/\/realreason.de\/?page_id=242838"},"modified":"2026-03-23T12:44:40","modified_gmt":"2026-03-23T11:44:40","slug":"realreason-brand-research","status":"publish","type":"page","link":"https:\/\/realreason.de\/en\/realreason-brand-research\/","title":{"rendered":"realreason brand research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.21.0&#8243; background_image=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/06\/Tiefeninterview-AdobeStock_270566072-scaled.jpeg&#8220; custom_padding=&#8220;110px|||&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; module_class=&#8220; et_pb_row_fullwidth&#8220; _builder_version=&#8220;4.21.0&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; min_height=&#8220;1511px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; make_fullwidth=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image show_bottom_space=&#8220;off&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|10%||10%&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Hero Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; max_width=&#8220;713px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Understanding<br \/>the human<br \/>perspective<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Hero Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_enable_color=&#8220;off&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; background_layout=&#8220;dark&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Menschen verstehen &#8211; das geht nur mit einer Methode: Menschen begegnen. KI Interviewing setzen wir nicht ein. Da machen wir keine Ausnahme, das ist unser Markenkern. Wir bleiben maximal menschlich.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.21.0&#8243; min_height=&#8220;1000px&#8220; height=&#8220;1000px&#8220; max_height=&#8220;1000px&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;110px||110px|&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#3A84C1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1>There&#8217;s always a real reason<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Our in-depth interviews create clarity.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.9em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;1003px&#8220; custom_margin=&#8220;60|||&#8220; custom_padding=&#8220;|40px|||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;400ms&#8220; animation_intensity_slide=&#8220;4%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-size: 16px;\">We describe the customer's world with the full force of human experience.<\/span><\/p>\n<p>Join us in finding the real reason that shapes every project and every brand on a meta-level. Our gestalt-logic approach looks behind the scenes of social desirability and understands the contradictions of everyday life.<\/p>\n<p>We provide the missing manual for your customer and clarify the \"why\" of the decision at a fundamental level.<\/p>\n<p>Final destination: Insight.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/RR-Eisberg-crop.png&#8220; title_text=&#8220;RR Eisberg crop&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;%22fade_in%22&#8243; 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text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Qualitative RESEARCH SERVICES<\/h1>\n<h2>Consumer &amp; B2B<\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;2em&#8220; header_line_height=&#8220;1.6em&#8220; header_2_line_height=&#8220;1.4em&#8220; header_3_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; min_height=&#8220;258.2px&#8220; custom_margin=&#8220;|-117px||||&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li>\n<h3>In-depth interviews<\/h3>\n<\/li>\n<li>\n<h3>Focus groups<\/h3>\n<\/li>\n<li>\n<h3>Research workshops &amp; psychodrama<\/h3>\n<\/li>\n<li>\n<h3>Brand status &amp; brand core analyses<\/h3>\n<\/li>\n<li>\n<h3>Personas | target group typologies<\/h3>\n<\/li>\n<li>\n<h3>Concept &amp; advertising tests<\/h3>\n<\/li>\n<li>\n<h3>Slogan &amp; tagline tests<\/h3>\n<\/li>\n<li>\n<h3>Internal studies employee satisfaction &amp; employer branding | job advertisement tests<\/h3>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/06\/conversation-AdobeStock_57733527-scaled.jpeg&#8220; title_text=&#8220;Two handsome mature students having a conversation sitting in class room&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation_duration=&#8220;500ms&#8220; animation_intensity_slide=&#8220;10%&#8220; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;110px||110px|&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Behind the scenes<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; 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KI Interviewing setzen wir nicht ein. Da machen wir keine Ausnahme, das ist unser Markenkern. Wir bleiben maximal menschlich.There&#8217;s always a real reasonUnsere Tiefeninterviews bringen KlarheitWir beschreiben die Kundenwelt mit der ganzen Wucht des menschlichen Erlebens. Findet mit uns den Real Reason, der [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-242838","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>realreason brand research - REAL REASON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realreason.de\/en\/realreason-brand-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"realreason brand research - REAL REASON\" \/>\n<meta property=\"og:description\" content=\"Understandingthe humanperspectiveMenschen verstehen - das geht nur mit einer Methode: Menschen begegnen. 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