{"id":242874,"date":"2023-07-05T11:50:39","date_gmt":"2023-07-05T09:50:39","guid":{"rendered":"https:\/\/realreason.de\/?page_id=242874"},"modified":"2025-10-21T17:28:48","modified_gmt":"2025-10-21T15:28:48","slug":"realreason-brand-strategy","status":"publish","type":"page","link":"https:\/\/realreason.de\/de_de\/realreason-brand-strategy\/","title":{"rendered":"realreason brand strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.21.0&#8243; background_image=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/Clear-Idea-Branding-AdobeStock_5681513-scaled.jpeg&#8220; custom_padding=&#8220;110px|||&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; module_class=&#8220; et_pb_row_fullwidth&#8220; _builder_version=&#8220;4.21.0&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; min_height=&#8220;1511px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; make_fullwidth=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image show_bottom_space=&#8220;off&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;|10%||10%&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Hero Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; max_width=&#8220;713px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>brand strategy:<br \/>always stand<br \/>for a clear idea.<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Hero Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_enable_color=&#8220;off&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; background_layout=&#8220;dark&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Deine Marke braucht<br \/>maximale Klarheit?<\/p>\n<p>Feel free to<br \/>contact us&#8230;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;100px||100px||true|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#3A84C1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Branding is<br \/>Co-Creation<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Zusammen entwerfen wir die<br \/>Psycho-Logik Deiner Marke<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.9em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;1003px&#8220; custom_margin=&#8220;60|||&#8220; custom_padding=&#8220;|40px|||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;400ms&#8220; animation_intensity_slide=&#8220;4%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Marken werden in der Markentechnik als komplex-adaptive soziale Systeme beschrieben. Wenn Du jetzt das Gef\u00fchl bekommst, dass es richtig kompliziert wird, dann k\u00f6nnen wir Dich beruhigen. Erstens sind wir ab sofort an Deiner Seite und zweitens geht es nicht um Raketenwissenschaft, sondern um Gef\u00fchl f\u00fcr psychologische Zusammenh\u00e4nge. Profitiere von unserer Erfahrung im Aufsp\u00fcren der relevanten Treiber &amp; Benefits. Das machen wir im Team und One-On-One.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/Co-Creation-AdobeStock_167813129-scaled.jpeg&#8220; title_text=&#8220;Young creative business people meeting at office.&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation_duration=&#8220;500ms&#8220; animation_intensity_slide=&#8220;10%&#8220; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.21.0&#8243; background_enable_color=&#8220;off&#8220; custom_padding=&#8220;100px||100px||true|false&#8220; custom_padding_tablet=&#8220;80px||80px|&#8220; custom_padding_phone=&#8220;&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#3A84C1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.21.0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;More Places Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; header_font=&#8220;|700||on|||||&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; text_orientation=&#8220;center&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Brand Strategy services<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; module_alignment=&#8220;center&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;70px|||&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;brand scan report&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xf610;||fa||900&#8243; icon_color=&#8220;#0C71C3&#8243; image_icon_width=&#8220;60px&#8220; _builder_version=&#8220;4.21.0&#8243; header_font=&#8220;Oswald|on||on|&#8220; header_font_size=&#8220;24px&#8220; body_font=&#8220;Roboto||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;1.8em&#8220; text_orientation=&#8220;center&#8220; icon_font_size=&#8220;60px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Strategie &amp; Identit\u00e4t auf dem Pr\u00fcfstand: Markentechnische Analyse zur Fr\u00fcherkennung von Problempunkten.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;brand review workshop&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xf06e;||fa||400&#8243; icon_color=&#8220;#0C71C3&#8243; image_icon_width=&#8220;60px&#8220; _builder_version=&#8220;4.21.0&#8243; header_font=&#8220;Oswald|on||on|&#8220; header_font_size=&#8220;24px&#8220; body_font=&#8220;Roboto||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;1.8em&#8220; text_orientation=&#8220;center&#8220; icon_font_size=&#8220;60px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Der Team-Workshop, mit dem wir psychologische Marken-Grundlagen neu erarbeiten.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;brand sprint session&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xf70c;||fa||900&#8243; icon_color=&#8220;#0C71C3&#8243; image_icon_width=&#8220;60px&#8220; _builder_version=&#8220;4.21.0&#8243; header_font=&#8220;Oswald|on||on|&#8220; header_font_size=&#8220;24px&#8220; body_font=&#8220;Roboto||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;1.8em&#8220; text_orientation=&#8220;center&#8220; icon_font_size=&#8220;60px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Vom Problem zur L\u00f6sung schneller, als Du glaubst.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;brand iDEATION MEETING&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xf0eb;||fa||400&#8243; icon_color=&#8220;#0C71C3&#8243; image_icon_width=&#8220;60px&#8220; _builder_version=&#8220;4.21.0&#8243; header_font=&#8220;Oswald|on||on|&#8220; header_font_size=&#8220;24px&#8220; body_font=&#8220;Roboto||||&#8220; body_font_size=&#8220;16px&#8220; body_line_height=&#8220;1.8em&#8220; text_orientation=&#8220;center&#8220; icon_font_size=&#8220;60px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Stuck in the middle of nowhere? Starte den Ausbruchsversuch aus der Positionierungs-Enge im Markt.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;100px||100px||true|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#3A84C1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.21.0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Brand SCAN<br \/>report<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Exakt wissen, wieviel \u00bbMarken-Qualit\u00e4t\u00ab vorhanden ist und wof\u00fcr die Marke steht: Brand Scan \u2013 Der qualitative Markentechnik-Check.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.9em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;60|||&#8220; custom_padding=&#8220;||||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;400ms&#8220; animation_intensity_slide=&#8220;4%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Etablierte Marke, Start-Up oder Marke im Konzeptstadium? Brand Scan bringt immer Klarheit. Wir schauen uns Deine Marke sehr genau an: Alles, was die Marke pr\u00e4gt, wird erfasst. Ziel: Klarheit f\u00fcr die n\u00e4chsten Schritte.<\/p>\n<p>Brand Scan analysiert:<\/p>\n<ul>\n<li>Brand Body: Die physische Seite der Marke. Jede Form der Erkennbarkeit z\u00e4hlt. Vom Logo bis zum Produkt.<\/li>\n<li>Brand Mind: Die mentale Seite der Marke. Vision, Mission, Markenwerte bis zu psychologischen Symboliken und Benefit-Versprechen.<\/li>\n<li><span style=\"font-size: 16px;\">Brand Positioning &amp; Brand Sweet Spot: Die Marken-Essenz im Psycho-Kontext von Wettbewerb und Kunden-Psychologie.\u00a0<\/span><\/li>\n<\/ul>\n<p>Brand Scan bringt Dir die unabh\u00e4ngige Expertensicht in Dein Wissens-Portfolio.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/06\/brand-scan-AdobeStock_294356100-scaled.jpeg&#8220; title_text=&#8220;Business Concept with Golden Word BRAND on Black Background and Vernier Caliper.&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation_duration=&#8220;500ms&#8220; animation_intensity_slide=&#8220;10%&#8220; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.21.0&#8243; background_enable_color=&#8220;off&#8220; custom_padding=&#8220;100px||100px||true|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#3A84C1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.21.0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;530px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>brand review<br \/>workshop<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Alle, die nach Markenstatus, Marken-Workshop, Markenkern, Why, Golden Circle, Markenpositionierung und Markenidentit\u00e4t suchen, sind hier richtig.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.9em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;60|||&#8220; custom_padding=&#8220;||||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;400ms&#8220; animation_intensity_slide=&#8220;4%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Neue Marken-Positionierung erforderlich? Geht gut mit Brand Review, denn klarer ist besser. Workshop-Sessions, die jeden Stein umdrehen. Soll sogar Spa\u00df machen, hat man uns gesagt.\u00a0<\/p>\n<p>Die Wirren des Markenalltags werden im Brand Review zur strategischen Klarheit. Wer sind wir? Wohin entwickeln wir uns? Welche Botschaften m\u00fcssen wir setzen? In K\u00fcrze: Alles rund um die Markenidentit\u00e4t bekommt den Raum, den es verdient.<\/p>\n<p>Brand Review Module:<\/p>\n<ul>\n<li>Prethink-Session: F\u00fcr Innovationen\/neue Marken. Welche psychologische Position k\u00f6nnen wir erfolgreich besetzen?<\/li>\n<li>Rethink-Session: F\u00fcr eingef\u00fchrte Marken. Verstehen des Psycho-Status als Grundlage f\u00fcr die Zukunftsfitness.<\/li>\n<li>Brand Belief Systems: Wie machen wir aus Kunden echte Fans?<\/li>\n<li>Brand Narrative: Welcher Mythos kann die Marke tragen?<\/li>\n<li>POPs &amp; PODs: Welche Points of Parity, welche Points of Differentiation gibt es?<\/li>\n<li>Information &amp; Inspiration: Welche Balance hat die Marke im Spannungsfeld der technisch-funktionalen und der psychologischen Benefits?<\/li>\n<li>Brand Positioning &amp; Brand Sweet Spot: Wo steht die Marke im psychologischen Positionierungsraum gepr\u00e4gt von Wettbewerbern und Kundenpsyche?<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/brand-review-clarification-AdobeStock_127606355-scaled.jpeg&#8220; title_text=&#8220;Perspektive Vision&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation_duration=&#8220;500ms&#8220; animation_intensity_slide=&#8220;10%&#8220; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;100px||100px||true|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#3A84C1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.21.0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;530px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>brand sprint<br \/>session<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Klare Sache: Wir sind strategisch schnell, wenn&#8217;s drauf ankommt. Manchmal sogar Overnight.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.9em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;60|||&#8220; custom_padding=&#8220;||||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;400ms&#8220; animation_intensity_slide=&#8220;4%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Unser Express-Tool bei pl\u00f6tzlich auftretenden Ereignissen. Nat\u00fcrlich ist bei einem Quick Fix Vorsicht geboten und wir sind die letzten, die Mafo-Tests ablehnen&#8230;, aber: Teilweise f\u00fchrt die drohende Deadline zu \u00fcberraschend tragf\u00e4higen L\u00f6sungen und es gibt Situationen, die einfach keinen Aufschub dulden. Daher sagen wir: Checkt ein f\u00fcr einen Nightflight, vielleicht kommt ihr am n\u00e4chsten Morgen mit neuem Markenverst\u00e4ndnis oder einer frischen Konzeption am Ziel an! Unseren Real-Reason-Sp\u00fcrsinn nehmen wir mit an Bord, egal wie kurz die Reise ist.<\/p>\n<p>Was k\u00f6nnte uns nachts wach halten? &#8211; Z.B.:<\/p>\n<ul>\n<li>Brand Scan \u00bbSprint &#8211; Version\u00ab. Das Ad-hoc-Markenstatus-Papier.<\/li>\n<li>Promotion-Konzeptionen<\/li>\n<li>Employer-Branding-Botschaften<\/li>\n<li>PR Artikel<\/li>\n<li>Redemanuskripte<\/li>\n<li>Persona-Beschreibungen mit neuen Titeln und Slice of Life &#8211; Charakter.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/overnight-AdobeStock_255374838-scaled.jpeg&#8220; title_text=&#8220;View from the window of the plane at the night sky and the moon&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;%22fade_in%22&#8243; animation_duration=&#8220;500ms&#8220; animation_intensity_slide=&#8220;10%&#8220; animation=&#8220;fade_in&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;100px||100px||true|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.21.0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; admin_label=&#8220;Column&#8220; _builder_version=&#8220;4.21.0&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;38px&#8220; header_line_height=&#8220;1.3em&#8220; max_width=&#8220;530px&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>brand IDEATION<br \/>MEETING<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8220;#0C71C3&#8243; divider_position=&#8220;center&#8220; divider_weight=&#8220;3px&#8220; disabled_on=&#8220;on|on|off%22&#8243; _builder_version=&#8220;4.21.0&#8243; max_width=&#8220;150px&#8220; height=&#8220;false&#8220; custom_margin=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;100ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][et_pb_text admin_label=&#8220;Sub Title&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_text_color=&#8220;#1a1a1a&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_padding=&#8220;30px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;200ms&#8220; animation_intensity_slide=&#8220;10%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Make that golden move.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.9em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; max_width=&#8220;450px&#8220; custom_margin=&#8220;60|||&#8220; custom_padding=&#8220;||||false|false&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_delay=&#8220;400ms&#8220; animation_intensity_slide=&#8220;4%&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Wir denken Eure Marke neu. Dazu m\u00fcssen wir uns mit Euch treffen und idealerweise an einem abgeschiedenen Ort eine neue Perspektive gewinnen. Auch wenn noch kein konkretes Projektvorhaben besteht, ist ein Brand Ideation Meeting ein guter erster Schritt. Jede Marke ist anders und es gibt hier keine festgelegte Workshop-Technik, sondern nur Begegnung und Gespr\u00e4ch. Jeder Gro\u00dfmeister braucht einen guten ersten Zug!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/choosing-you-crop-AdobeStock_491017518.jpeg&#8220; title_text=&#8220;Golden pawn chess move out from line for different thinking and leading change , Disruption and unique concept by 3d render.&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>brand strategy:always standfor a clear idea.Deine Marke brauchtmaximale Klarheit? Feel free tocontact us&#8230;Branding isCo-CreationZusammen entwerfen wir diePsycho-Logik Deiner MarkeMarken werden in der Markentechnik als komplex-adaptive soziale Systeme beschrieben. Wenn Du jetzt das Gef\u00fchl bekommst, dass es richtig kompliziert wird, dann k\u00f6nnen wir Dich beruhigen. Erstens sind wir ab sofort an Deiner Seite und zweitens geht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-242874","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>realreason brand strategy - REAL REASON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realreason.de\/de_de\/realreason-brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"realreason brand strategy - REAL REASON\" \/>\n<meta property=\"og:description\" content=\"brand strategy:always standfor a clear idea.Deine Marke brauchtmaximale Klarheit? Feel free tocontact us...Branding isCo-CreationZusammen entwerfen wir diePsycho-Logik Deiner MarkeMarken werden in der Markentechnik als komplex-adaptive soziale Systeme beschrieben. Wenn Du jetzt das Gef\u00fchl bekommst, dass es richtig kompliziert wird, dann k\u00f6nnen wir Dich beruhigen. 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Feel free tocontact us...Branding isCo-CreationZusammen entwerfen wir diePsycho-Logik Deiner MarkeMarken werden in der Markentechnik als komplex-adaptive soziale Systeme beschrieben. Wenn Du jetzt das Gef\u00fchl bekommst, dass es richtig kompliziert wird, dann k\u00f6nnen wir Dich beruhigen. 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