[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.21.0″ background_image=“https:\/\/realreason.de\/wp-content\/uploads\/2023\/06\/Tiefeninterview-AdobeStock_270566072-scaled.jpeg“ custom_padding=“110px|||“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“1″ module_class=“ et_pb_row_fullwidth“ _builder_version=“4.21.0″ width=“100%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|desktop“ max_width=“100%“ max_width_tablet=“100%“ max_width_phone=“100%“ max_width_last_edited=“on|desktop“ min_height=“1511px“ custom_margin=“|||“ custom_padding=“|||“ make_fullwidth=“on“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ background_position=“top_left“ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image show_bottom_space=“off“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ disabled_on=“on|on|off“ _builder_version=“4.21.0″ custom_margin=“|||“ animation_direction=“%22fade_in%22″ animation=“fade_in“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ background_position=“top_left“ custom_padding=“|10%||10%“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Hero Title“ _builder_version=“4.21.0″ text_font=“||||“ text_text_color=“#1a1a1a“ header_font=“|700||on|||||“ header_text_align=“left“ header_font_size=“38px“ header_line_height=“1.3em“ background_layout=“dark“ max_width=“713px“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][et_pb_divider color=“#0C71C3″ divider_position=“center“ divider_weight=“3px“ disabled_on=“on|on|off%22″ _builder_version=“4.21.0″ max_width=“150px“ height=“false“ custom_margin=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“100ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text admin_label=“Hero Sub Title“ _builder_version=“4.21.0″ text_font=“||||||||“ text_font_size=“24px“ text_line_height=“1.4em“ background_enable_color=“off“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ background_layout=“dark“ max_width=“450px“ custom_padding=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“200ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n
Menschen verstehen – das geht nur mit einer Methode: Menschen begegnen. KI Interviewing setzen wir nicht ein. Da machen wir keine Ausnahme, das ist unser Markenkern. Wir bleiben maximal menschlich.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.21.0″ min_height=“1000px“ height=“1000px“ max_height=“1000px“ custom_margin=“||||false|false“ custom_padding=“110px||110px|“ border_width_bottom=“1px“ border_color_bottom=“#3A84C1″ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Title“ _builder_version=“4.21.0″ text_font=“||||“ text_text_color=“#1a1a1a“ header_font=“|700||on|||||“ header_text_align=“left“ header_font_size=“38px“ header_line_height=“1.3em“ max_width=“450px“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“10%“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n
[\/et_pb_text][et_pb_divider color=“#0C71C3″ divider_position=“center“ divider_weight=“3px“ disabled_on=“on|on|off%22″ _builder_version=“4.21.0″ max_width=“150px“ height=“false“ custom_margin=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“100ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text admin_label=“Sub Title“ _builder_version=“4.21.0″ text_font=“Roboto||||“ text_text_color=“#1a1a1a“ text_font_size=“24px“ text_line_height=“1.4em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“450px“ custom_padding=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“200ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n
Unsere Tiefeninterviews bringen Klarheit<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=“4.21.0″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.9em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“1003px“ custom_margin=“60|||“ custom_padding=“|40px|||false|false“ animation_style=“slide“ animation_direction=“top“ animation_delay=“400ms“ animation_intensity_slide=“4%“ locked=“off“ global_colors_info=“{}“]<\/p>\n
Wir beschreiben die Kundenwelt mit der ganzen Wucht des menschlichen Erlebens.<\/span><\/p>\n Findet mit uns den Real Reason, der jedes Projekt und jede Marke im Hintergrund pr\u00e4gt. Unser gestaltlogischer Ansatz schaut hinter die Kulissen der sozialen Erw\u00fcnschtheit und versteht die Widerspr\u00fcche des Alltags.<\/p>\n Wir liefern die Bedienungsanleitung f\u00fcr den Kunden und kl\u00e4ren das \u00abWarum\u00bb der Entscheidung auf der fundamentalen Ebene.<\/p>\n Endstation Insight.<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/RR-Eisberg-crop.png“ title_text=“RR Eisberg crop“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ _builder_version=“4.21.0″ custom_margin=“|||“ animation_style=“slide“ animation_direction=“%22fade_in%22″ animation_duration=“500ms“ animation_intensity_slide=“10%“ animation=“fade_in“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section 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src=“https:\/\/realreason.de\/wp-content\/uploads\/2023\/06\/conversation-AdobeStock_57733527-scaled.jpeg“ title_text=“Two handsome mature students having a conversation sitting in class room“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ _builder_version=“4.21.0″ custom_margin=“|||“ animation_style=“slide“ animation_direction=“%22fade_in%22″ animation_duration=“500ms“ animation_intensity_slide=“10%“ animation=“fade_in“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“110px||110px|“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Title“ _builder_version=“4.21.0″ text_font=“||||“ text_text_color=“#1a1a1a“ header_font=“|700||on|||||“ header_text_align=“left“ header_font_size=“38px“ header_line_height=“1.3em“ max_width=“450px“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][et_pb_divider color=“#0C71C3″ divider_position=“center“ divider_weight=“3px“ disabled_on=“on|on|off%22″ _builder_version=“4.21.0″ max_width=“150px“ height=“false“ custom_margin=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“100ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text admin_label=“Sub Title“ _builder_version=“4.21.0″ text_font=“||||||||“ text_text_color=“#1a1a1a“ text_font_size=“24px“ text_line_height=“1.4em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“450px“ custom_padding=“30px|||“ animation_style=“slide“ animation_direction=“top“ animation_delay=“200ms“ animation_intensity_slide=“10%“ locked=“off“ global_colors_info=“{}“]<\/p>\n Unser Research-Tool f\u00fcr Markenpositionierungs-Studien: Verstehe den Sweet Spot Deines Marktes & Deiner Marke und sende treffsichere Marken-Signale.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ text_font=“Roboto||||“ text_font_size=“16px“ text_line_height=“1.9em“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ max_width=“1003px“ custom_margin=“60|||“ custom_padding=“||60px|“ animation_style=“slide“ animation_direction=“top“ animation_delay=“400ms“ animation_intensity_slide=“4%“ locked=“off“ global_colors_info=“{}“]<\/p>\n Einfach den Button sch\u00f6n mittig anklicken und es gibt Info f\u00fcr alle, die alles ganz genau wissen wollen. F\u00fcr alle anderen: Sweet Spot Thinking funktioniert ganz wunderbar, auch wenn man nichts dar\u00fcber wissen will.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/realreason.de\/wp-content\/uploads\/2023\/07\/sweet-spot-hit-AdobeStock_153872937-scaled.jpeg“ title_text=“Futuristic Bat Striking Ball“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ _builder_version=“4.21.0″ custom_margin=“|||“ animation_style=“slide“ animation_direction=“%22fade_in%22″ animation_duration=“500ms“ animation_intensity_slide=“10%“ animation=“fade_in“ global_colors_info=“{}“][\/et_pb_image][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwIn19@“ button_text=“sweet spot thinking“ button_alignment=“center“ _builder_version=“4.21.0″ _dynamic_attributes=“button_url“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_color=“#FFFFFF“ button_border_radius=“0px“ button_letter_spacing=“4px“ button_font=“|700||on|||||“ button_icon=“$||divi||400″ button_icon_color=“#1a1a1a“ button_border_color_hover=“#1a1a1a“ button_border_radius_hover=“0px“ button_letter_spacing_hover=“4px“ button_bg_color_hover=“rgba(0,0,0,0)“ locked=“off“ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“on“ button_border_color__hover=“#1a1a1a“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“on“ button_border_radius__hover=“0px“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“on“ button_letter_spacing__hover=“4px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_bg_color__hover=“rgba(0,0,0,0)“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Understandingthe humanperspectiveMenschen verstehen – das geht nur mit einer Methode: Menschen begegnen. KI Interviewing setzen wir nicht ein. Da machen wir keine Ausnahme, das ist unser Markenkern. Wir bleiben maximal menschlich.There’s always a real reasonUnsere Tiefeninterviews bringen KlarheitWir beschreiben die Kundenwelt mit der ganzen Wucht des menschlichen Erlebens. Findet mit uns den Real Reason, der […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-242838","page","type-page","status-publish","hentry"],"yoast_head":"\nQualitative RESEARCH SERVICES<\/h1>\n
Consumer & B2B<\/h2>\n
\n
Tiefeninterviews<\/h3>\n<\/li>\n
Fokusgruppen<\/h3>\n<\/li>\n
Research Workshops & Psychodrama<\/h3>\n<\/li>\n
Markenstatus- & Markenkern-Analysen<\/h3>\n<\/li>\n
Personas | Zielgruppen-Typologien<\/h3>\n<\/li>\n
Konzept- & Werbemitteltests<\/h3>\n<\/li>\n
Slogan- & Tagline-Tests<\/h3>\n<\/li>\n
Intern-Studien Mitarbeiterzufriedenheit & Employer Branding | Stellenanzeigen-Tests<\/h3>\n<\/li>\n<\/ul>\n
<\/h3>\n
Behind the scenes<\/h1>\n
Sweet Spot Thinking.<\/p>\n